Click on create an ad campaign to show your ads to Octopus users. Ad campaign consists out of 4 steps.
Step 1 – Campaign details
On this step, you are asked to name your campaign, enter a description (for internal use) and import existing or create new ads (campaign assets such as images and videos as explained above).
Visit the section above to see how to create and set-up new ads or click Import to add already created ads.
Once you add ads to the campaign, you will be asked to provide the impression goal. Your impression goal cannot be bigger than the number of available impressions (place your cursor on to see the number of available impressions). A number of available impressions can also be found in the Accounts tab within Advertising.
Once you add impression goal to the ad, the number of available impressions will be reduced (your impression goal acts as a reservation thus reducing available impression amount).
Notice: partners have limited impressions based on how many impressions they bought, while the tenant has an unlimited amount of impressions.
Step 2 – Timeframe
Set start date
Specify when do you want to start your ad campaign. If you choose to skip this step, your ad campaign will start as soon as Tenant approve your ads.
Notice: Once you set start date, you will be able to change entered values only while the ad campaign is in Draft mode. Once an ad campaign is published, you will not be able to edit entered values again.
Notice: Once you set start date you will be able to change entered values only while ad campaign is in Draft mode. Once a campaign is published you will not be able to edit entered values again.
Set end date
Specify the date and time from which your ads will not be visible to the end-users. Once end date and time has been reached, the ad campaign will change the status to Finished and will be archived in the system.
Step 3 – Target
Use this step to show ads only to the specific end users. You can target users across multiple applications, target users based on their age, gender and location or device. You can also choose to show ads only on specific days of the week or period of the day.
Step 4 – Preview and create
The last step shows a preview of your inputs. You can go back and change inputs, save the ad campaign as a draft or create it (send ads to the Tenant for approval).