The advertising tab allows you to advertise to Octopus end-users using rich ad units. In order for your partners to create advertising, first, they must buy advertising impressions as explained. Advertising impressions can be bought during registration or later inside My account page.

Advertising consists of:

  • Ads (your ad visual material) and
  • Ad Campaigns (how long will you campaign last, who will receive ads, etc.)
  • Packages


Ad helps you define how your advertising will be presented to the end-users. Ads exist within ad campaigns. You can use your ad inside multiple ad campaigns (e.g. if you want to reuse your marketing materials for a new ad campaign). An Ad is active and visible to the end-users only when it belongs to a campaign. Once you create an ad and it gets approved by the tenant, create a new campaign or edit existing one and add an ad to it so it becomes active.

Every ad must be approved by Tenant. You will not be able to add the ad to a campaign until it gets approved.


  • Banner

Smallest ad unit in the Octopus system.

  • Interstitial

This type of ad covers the full screen of the end user’s device.

  • Video

It allows you to advertise to the end users using video.

  • Native

This type of ad allows you to show your ads to the end-users in the least intrusive way possible. Your ads will look like they are part of the application and will not be visible as banner/interstitial overlays.


Enter the title of your ad. End users can see the title of your ads as shown in the examples above.


Optional field. Same as for Title, end-users will be able to see your ad subtitle. Use it to describe your ad in a few words.

Notice: banner ads as the smallest type of ads cannot present the subtitle field.


Enter the description of your ad. Description field is used internally for all ad types except for the interstitial where end users can see the description as shown above.

Click URL

What URL will be opened once the end-users click on CTA text

CTA Text

Short for a call to action text (e.g. “Click me”, “Install now”, etc.). Click on the CTA text to opens the URL set above.

Icon Image

Used for banners and interstitial ad types. Check the example above to see how it is presented to the end-users.


Upload content for your ad. This can be the background image for the interstitial, banner or native ads or video for video type ads.

For banner ad types recommended size is 320×50 pixels, while full HD images are recommended for interstitial ads. A recommended video in mp4 and 30 seconds long.


Click on create an ad campaign to show your ads to Octopus users. Ad campaign consists out of 4 steps.

Step 1 – Campaign details

On this step, you are asked to name your campaign, enter a description (for internal use) and import existing or create new ads (campaign assets such as images and videos as explained above).

Visit the section above to see how to create and set-up new ads or click Import to add already created ads.

Once you add ads to the campaign, you will be asked to provide the impression goal. Your impression goal cannot be bigger than the number of available impressions (place your cursor on to see the number of available impressions). A number of available impressions can also be found in the Accounts tab within Advertising.

Once you add impression goal to the ad, the number of available impressions will be reduced (your impression goal acts as a reservation thus reducing available impression amount).

Notice: partners have limited impressions based on how many impressions they bought, while the tenant has an unlimited amount of impressions.

Step 2 – Timeframe


Set start date

Specify when do you want to start your ad campaign. If you choose to skip this step, your ad campaign will start as soon as Tenant approve your ads.

Notice: Once you set start date, you will be able to change entered values only while the ad campaign is in Draft mode. Once an ad campaign is published, you will not be able to edit entered values again.

Notice: Once you set start date you will be able to change entered values only while ad campaign is in Draft mode. Once a campaign is published you will not be able to edit entered values again.

Set end date

Specify the date and time from which your ads will not be visible to the end-users. Once end date and time has been reached, the ad campaign will change the status to Finished and will be archived in the system.

Step 3 – Target

Use this step to show ads only to the specific end users. You can target users across multiple applications, target users based on their age, gender and location or device. You can also choose to show ads only on specific days of the week or period of the day.

Step 4 – Preview and create

The last step shows a preview of your inputs. You can go back and change inputs, save the ad campaign as a draft or create it (send ads to the Tenant for approval).